Name calling

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https://term.museum-digital.de/md-de/tag/47146

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"Name calling is a form of verbal abuse in which insulting or demeaning labels are directed at an individual or group. This phenomenon is studied by a variety of academic disciplines such as anthropology, child psychology, and political science. It is also studied by rhetoricians, and a variety of other disciplines that study propaganda techniques and their causes and effects. The technique is most frequently employed within political discourse and school systems, in an attempt to negatively impact their opponent." - (en.wikipedia.org 16.12.2019)

References

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