Cigarette card

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https://term.museum-digital.de/md-de/tag/14719
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"Cigarette cards are trading cards issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands.

Between 1875 and the 1940s, cigarette companies often included collectible cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period´s actresses, costumes, and sports, as well as offering insights into mainstream humour and cultural norms." - (en.wikipedia.org 14.02.2021)
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