Swatch
Query URLs
https://term.museum-digital.de/md-de/persinst/86332
- Name (English)
- Swatch
- Short name
- Swatch
- Short Description
- "Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive Japanese-made digital watches were competing against traditional European-made mechanical watches.
The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories." - (en.wikipedia.org 11.08.2021) - Entity Encoding
- k
References
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